Even companies with successful video marketing programs today say their most challenging obstacle to success when they got started was the lack of an effective strategy. So, how did these companies overcome this strategic barrier?
To ﬁnd out, Vidyard in partnership with Ascend2, recently ﬁelded a survey and completed interviews with business, marketing and sales professionals from around the globe. The charts in their study, Video Marketing Strategy Benchmarks for Success, represent the opinions of the 228 survey respondents who are successfully achieving important objectives with video marketing. Let’s check out the critical data from the survey and the strategic insights that we can glean from the findings.
Sourced through Scoop.it from: www.reelseo.com
Great news for our multimedia business.. as we leverage video assets everywhere for our clients!